UK camo fans are set to be spoilt for choice after Mossy Oak announced it would try its luck again in the UK after an absence of several years. For the brand’s relaunch into UK markets, it will release two new camo patterns: Break Up Infinity and Duck Blind.
The company is targeting the UK market in the hope that it will be as popular here as it is in the USA, where it is the number one camouflage brand for hunters. Dustin Whitacre of Mossy Oak, told Sporting Rifle the move was in response to increasing demand.
He said one reason the camo is so popular is because it is “a brand and a lifestyle” and means “much more to so many people across the world” than just a camouflage pattern. He added: “With several of our licensees now selling products in the UK, we felt it was a great time to start working with the folks in the UK.”
Mossy Oak’s UK launch products will be the Ranger jacket and trousers in Break Up Infinity, which is set to launch at the CLA Game Fair at Belvoir Castle, Grantham, Leicestershire on 20-22 July.
Other products that will be sporting Mossy Oak’s new designs include the Remington 700 Rifle, the Muckboots range, the Allen rifle sling and backpack, and the Plano rifle case.