While the domestic game meat market is worth £130m, the overseas game meat market is worth just £7m, according to figures from the Department for International Trade.
Shooting organisations said they expected this figure to grow, and called for more to be done to promote game meat abroad, ensuring UK producers can compete on an even footing with those from the EU.
Countryside Alliance head of campaigns, Liam Stokes, saod: “The Minister’s comments once again highlight the need for credibly enforced shoot standards. We know that British game is some of the most sustainable meat there is, and if we want to grow the export market, we need to be able to demonstrate that through the trustworthy auditing process the British Game Alliance provides for their members.”
British Game Alliance managing director, Tom Adams, said: “The key to increasing demand for game at home and abroad is through producing a high-quality product at reasonable prices. The Minister’s response clearly shows that high standards are not just important to consumers but are also central to the Government’s approach to boosting exports of British food and drink. It is essential that shoots and game producers adhere to high standards if we want to see a healthy game market and the BGA is working hard to achieve that.”