Zoli’s new push on UK

Italian rifle and shotgun manufacturer Zoli will see its products distributed in the UK through Edgar Brothers, following the retirement of previous distributor John Fawcett.

Established in 1947, the premium gunmaker is responsible for a number of quality rifles and championship-winning shotguns, but it is still a fairly unknown brand in Britain. Edgar Brothers, which already has an impressive array of distributorships under its belt, hopes to provide the buying and marketing power to change that.

Edgar Brothers’ managing director Derek Edgar said: “We needed a product to sell into the high-end clay and sporting markets that was innovative but traditionally made by skilled craftsmen. Zoli gives us that product line.”

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